National idea

In the United States year after year, flourishing salesmanship. According to the Americans, advertising – it is a tool of trade, like any other, and nowhere so advertising does not justify its name (reclamo – «shouting”), as in America. It is usually straightforward – as in the general direction of their advertising messages as well as in the choice of artistic means, pragmatic. Rarely someone disturbs the so-called «hard sell» (hype).

Play an important role of traditional values ​​- love, family, patriotism. Ample space is devoted to healthy lifestyle – sport nutrition. Take, for example, such a movie. The couple – both 45-50 years old – fall asleep next to a big bed. She can not sleep: “My dear, I think we are floating away, like ships, in opposite directions. You’re not talking to me that special way as before … “He does not understand her, she is sad, she is again trying to sleep. He turns to her and said softly in his ear “cartoonish” voice: “I love you. I love you very much. ” She smiles, and they fall asleep, embracing each other. Slogan – “Miracles happen» (Magic Happens).

Note: most of the heroes of American commercials look you straight in the eye. They convince you, argue, and eventually offer you to buy merchandise. Clarity and pragmatism of the American Advertising beautifully expressed, for example, in this clip. To a man on the shirt that says “You» (You) comes a man in a T-shirt «Cinet.com». He takes his hand and leads to the third man on the shirt that says “Best Price» (The Best Price). He joins their hands. All three were smiling. The slogan “Sinet.com. Best prices, high-tech products. ” Simple, concise, focused on sales.

When it comes to advertising, Americans can be called generalized left hemisphere nation – they have an implacable logic, simplicity and strength. Great importance is attached speech, verbal means of communication – well thought out text is the basis of many stories.
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