What Is Direct Response in Marketing? Tips Tactics and Strategies That Work for You
In your direct response marketing recognize that there is enough complexity in the world already and that you will take one of two approaches:
1) Take a complex subject or decision and get to the heart of the matter so the reader can easily and quickly understand, assimilate and digest the material.
2) Focus on how we need to create something expressive, articulate, artistic and impressive.
Especially if you have a formal education or degree, you may be drawn to the second approach and miss really connecting with your reader. The college blue book exam encourages us to take a blank page and fill it with as many ideas as possible, yet what people really want to know is the bottom line, what works, how does it work, and what doesn’t work. There is a certain natural organic wholeness and beauty in simplicity–in the things that really move and touch us deeply.
In today’s world, direct response in marketing has moved online. People are no longer receptive to being interrupted with marketing messages and are looking for answers that meet their needs. Keyword research discloses what people need based on the queries entered. Creating a marketing funnel collects those interested in your topic by generating responses to the information you will offer, then e-mail follow ups repeat your message in new, interesting and valuable ways to remind and encourage your prospects to proceed.
The key to your success in defining what works in direct response marketing is simplicity. By distilling the most salient and relevant information to present in your message, you begin to connect with your readers on an emotional level of trust that compels action.
Thanks for outlining the different approaches you can take when doing work for the direct response industry. Great post.